Warren Belasco, Appetite for Change by Anjuli

Posted on 12-05-08 · Tags:

It was total chaos, and Giorgio [DeLuca] was slicing some preservative-free bacon, and he lopped off the tip of his thumb. He started cursing and rushed off to the clinic on Spring Street. Once he was gone, I decided to merchandise the piece of thumb, which still had fingernail on it. I put it on a little piece of marble in the display case with some rosemary and thyme and put up a sign that said ‘Gaetano Crudo’ ” – crudo meaning “raw” in Italian, Gaetano being DeLuca’s middle name. Fortunately no one asked to taste the product, though Jenkins says a few people inquired as to “what the hell it was.”

- Steve Jenkins, Cheesemonger for Dean and DeLuca, remarking on a busy day at the shop back in 1997 from David Kamp’s United States of Arugula

Leave a comment »   Keep reading »